AIRBOOP
CLIENT:
ORANGE
YEAR:
2021
EXPERTISE:
CONCEPT & INTERACTION DESIGN, 3D MODDELING, ENVIRONMENT DESIGN
TOOLS:
FIGMA, UNREAL ENGINE, C4D, PHOTOSHOP
about.
Airboop is an interactive experiment made for a glasses-free 3D screen, created to show the speed and power of Orange Mobile’s 5G network. With hand tracking, one or two people can push, tap, and bounce a virtual balloon together in real time. The action runs smooth over 5G, showing how fast the network can be. The project plays with depth, motion, and fun interaction in a spatial display environment.
challenge.
The big question was: how do you make the promise of 5G—fast speed and low delay—something people can really feel? I had to design an experience that not only showed the technical side, but also was simple, playful, and social. On top of that, the project had to test the limits of a glasses-free 3D display: making depth, motion, and live interaction work without extra hardware like glasses or headsets. It was a challenge to mix new technology with game-like design, so the interaction felt natural and could keep attention while still clearly showing the benefits of 5G.
result.
Airboop turned the abstract idea of 5G into something you could touch and play with. By streaming 8K stereo 3D (two 4K feeds at the same time) in real time to the display, the installation showed both the speed and the capacity of the Orange Mobile network. Players could bounce and push the balloon with instant reaction, while the stereo 3D made it feel like the balloon was floating in front of them. The result was a mix of advanced tech and simple fun, leaving people with a clear and playful impression of what 5G can make possible.
